This independently produced promotional video features Graination, an independent photo lab and creative space in Toronto. The project was created to explore how a physical space, its services, and its atmosphere could be translated into short-form content for social media.

Rather than focusing on a single service, I approached the video as a visual introduction to the different parts of the photo lab. I filmed throughout the space, capturing its café, film-related products and services, and details that reflect its identity as both a photo lab and a gathering place for the local creative community. Graination also hosts exhibitions and events, adding another dimension to how I approached the space as a subject.

The video was designed in a vertical 9:16 format with Instagram Reels and Stories in mind. I was responsible for filming and post-production, using a variety of close-up and environmental shots to create a sense of the space and keep the sequence visually engaging. Edited in Adobe Premiere Pro, the final piece combines footage with music, sound effects, animated text, graphic transitions, and brand elements.

This project gave me the opportunity to explore short-form promotional content through location-based storytelling, using visual details, pacing, and editing to communicate the character of a real space and give viewers a quick sense of what they can experience there.