A self-directed branded storytelling project inspired by Jollibee's values of family, connection, and shared joy. Rather than focusing on direct product promotion, the video explores how an emotionally driven narrative can communicate a brand's identity and create a meaningful connection with its audience.

A short-form promotional video featuring Graination Photo Lab, an independent photo lab and creative space in Toronto. Created independently, the video captures different aspects of the space, from its café and film-related offerings to its role as a venue for exhibitions and creative events, and presents them in a format suited for social media.