Sarang Kitchen Media Kit

This media kit was done as a requirement for my Media Writing course as part of the Media Communications program at Humber Polytechnic. The project involved developing a professional media kit for Sarang Kitchen, a Korean fried chicken and bar restaurant in Toronto. While the restaurant itself exists, the expansion and campaign scenario featured in this project are entirely fictional.

I produced a press release, fact sheet, and backgrounder that highlight Sarang Kitchen’s inclusive dining approach and its commitment to neurodiverse employment. The goal was to craft a cohesive and credible media package that reflects the brand’s tone, social values, and visual identity.

This project allowed me to combine copywriting, storytelling, and layout design, exploring how strategic communication can strengthen a brand’s message and community impact.

Media kit made using Canva.