Alon Summer 2025 is a fashion booklet developed as a promotional piece for a fictional summer collection of tropical printed shirts. Inspired by the Filipino word alon, meaning “waves,” the concept draws on the movement, colours, and relaxed atmosphere of summer and coastal environments. The collection features lightweight, expressive clothing designed for different summer settings.

For this project, I developed the visual direction, produced and edited the photographs using Adobe Photoshop and Lightroom Classic, and designed the eight-page publication in Adobe InDesign. Combining fashion photography, product imagery, and editorial copy, the booklet introduces the collection through a sequence of layouts that highlight its featured looks and establish a consistent visual identity.

Particular attention was given to typography, visual hierarchy, colour, and image placement to create a cohesive reading experience across the spreads.

The project also involved preparing the publication for print and digital distribution. Deliverables included a press-ready PDF with print specifications, a physical printed and bound booklet, an accessible PDF incorporating alt text, and a packaged InDesign file.