E‑Commerce Website Prototype – Mindful Threads
For this project, I designed a fully interactive e‑commerce website prototype for Mindful Threads, a fictional sustainable clothing brand. My goal was to create a shopping experience that feels seamless, approachable, and aligned with the brand’s ethos of sustainability and mindful consumption.
Objectives
Build a clear and engaging visual hierarchy for product listings and categories.
Enhance usability through intuitive navigation and interactive elements.
Convey the brand story consistently through design, color, and imagery.
Process
I began by researching sustainable fashion e‑commerce trends and user behavior to inform my design choices. I then mapped out a user flow from the homepage to the product detail page and through to the add-to-cart experience. Using Figma, I created wireframes and an interactive prototype, iterating on layout, typography, color palette, and imagery to make the experience both visually appealing and functional.
Key Features:
Smooth, interactive user flow from homepage → product detail → add to cart.
Product pages with hover effects and quick-add functionality.
Streamlined checkout designed to reduce friction.
This prototype highlights my ability to blend user-centered design with brand storytelling. It shows how I approach creating digital experiences that feel functional, inviting, and true to the brand’s values.